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Saskia Fryer PR 

Welcome to Saskia Fryer PR, my freelance public relations business based in Chester, UK and remotely. With almost 3 years in the industry, my mission is to help businesses enhance their public image through media relations, brand management, and strategic communications.

 

I specialise in press releases, media lists, pitch emails, traditional and digital PR. By providing exceptional service tailored to meet the unique needs of each client. I understand that your business is your passion, so I'm here to work with you and to help you share your story with the world.

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About Me

My name is Saskia Fryer

Hey, I'm Saskia, a freelancer in Digital and Traditional PR specialising in press releases and media relations that ensure great coverage is achieved for your business. 

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My experience

01

3 years experience in PR

From starting out in Digital PR at an agency in 2022, I quickly came to realise how fun and creative you can be in PR. I then went on to work with the large nursery provider, Bright Horizons, in traditional PR before establishing my business Saskia Fryer PR. 

03

Working for one of the largest nursery providers

From 2023 I handled the PR for around 300 of Bright Horizons nurseries, along with working towards promoting their charity, The Bright Horizons Foundation for Children. I worked on leading the PR projects for their nurseries and charity and built good relationships with journalists in the trade media. 

02

3 years in Journalism

I studied journalism for three years before working as a freelance reporter for Bauer Media. I've had the great privilege of being able to gain work experience at BBC Radio Nottingham and The Greatest Hits Radio Station for Yorkshire. Being a journalist first has been a great help and insight into what makes good PR.

04

Secured radio opportunities 

Having worked heavily on the local PR for Bright Horizons and working with community reporters, I've been able to help individual nurseries be featured on their local BBC radio shows to promote their services in their local area. 

Achieved in saving over £1million in organic coverage in a year for an education provider

Grew client's advertising value equivalency by an extra £200k

Helped in securing 11 links in national and industry publications for a health client

Have worked across various industries including education, recruitment, health and wellness

I have secured coverage for clients across B2B and B2C in national and local publications

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“Saskia gave me an amazing consultation on reactive PR. I found out about the reactive PR matrix, useful tips on fast assembly of media lists for such campaigns and many more insightful life hacks. I highly reccomend her consultations if you seek fast intro to the basics of reactive PR"

Emily Goldstein

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